“Angie” Is Running on Digital Platforms Statewide
Arizona — Protect Our Care recently launched its second digital ad in Arizona as part of a seven-figure ad campaign about prescription drug prices. The ad features Angie, a patient storyteller from Phoenix who has difficulty paying for prescription drugs that keep her alive after a major heart attack. In the ad, Angie tells her personal story of struggling to afford lifesaving prescriptions and relays the importance of giving Medicare the power to negotiate with drug companies for lower prices for all Americans.
The ad is part of The Campaign to Reduce Drug Prices, a grassroots and communications campaign calling for comprehensive legislation to lower drug prices. The ad is running on digital platforms, focusing particularly on older Arizonans. Protect Our Care will continue to run ads and host events both nationally and in 14 key states, including Arizona, throughout the summer.
“Angie’s story is all too familiar in Arizona and across the country,” said Protect Our Care Executive Director Brad Woodhouse. “While drug companies spend billions on stock buybacks, raise executive pay, and continue to hike the price of drugs, millions of Americans are forced to choose between paying for the medicines they need to live or paying for food or rent. Americans should not have to pay two or three times more for their medicines than people in other countries. It’s time for Arizona lawmakers to do the right thing and support giving Medicare the power to negotiate for lower drug prices. The time to act is now.”
Script for “Angie” (:30s):
I just got out of the hospital with this widowmaker heart attack.
This huge event that is devastating financially for me.
And I just remembered the most important drug that I have to take was over $600
and I was like, “am I going to have to pay this every single month?”
Families can’t even afford their prescription for life-saving drugs.
We need to lower drug prices for everyone.
Script for “Angie” (:15s):
I just got out of the hospital with this widowmaker heart attack
and the most important drug that I have to take was over $600
and I was like, “am I going to have to pay this every single month?”
We need to lower drug prices for everyone.