Protect Our Care Launches Campaign With New Digital Ad; Will Also Include National and State Specific Reports and State Press Events

Washington, DC — Today, Protect Our Care is launching the “Seniors At Risk” campaign, a new, targeted effort to bring attention to how Trump’s war on health care is putting seniors’ lives in danger during the coronavirus crisis. The campaign begins with the launch of a new digital ad informing seniors, their children and grandchildren how President Trump is downplaying the coronavirus crisis, refusing to listen to experts, and failing to provide adequate testing that has resulted in the unnecessary deaths of tens of thousands of America’s seniors. POC is also releasing a new national report in the coming days highlighting the dramatic impact of the virus on nursing homes and older Americans — 4 out of 5 coronavirus deaths have been Americans over 65. 

The campaign also highlights how the Trump administration’s ongoing sabotage of seniors’ health care is especially dangerous as the nation grapples with the coronavirus pandemic. 

Specifically, the campaign focuses on the Trump administration’s proposals for draconian cuts to Medicare and Medicaid and their Texas lawsuit that would overturn the ACA and increase drug costs and insurance premiums and gut protections for pre-existing conditions. 

Over the course of the “Seniors At Risk” campaign, Protect Our Care will also issue a series of state specific reports, hold state press calls with local elected officials, health care advocates and organizations, and release additional digital ads.

View the Launch Video

“President Trump’s disastrous coronavirus response and years-long war on health care has put older Americans squarely in the crosshairs of this deadly pandemic,” said Protect Our Care Chair Leslie Dach. “Eighty percent of all deaths have been over the age of 65 and many have died unnecessarily and alone. Americans have lost their parents and grandparents. President Trump’s failure to prepare us for this crisis, and his ongoing war on health care has shown just how little this administration cares about the health and safety of older Americans. If President Trump truly cared about our seniors, he wouldn’t be trying to rip apart our health care system and gut critical programs like Medicare and Medicaid that are essential for older Americans to receive life-saving treatment and care.”

Ad Script:

In this pandemic, America’s seniors are in danger.

Why? Because President Trump failed to prepare America for this crisis.

While he was downplaying the threat, calling it a hoax, older Americans were among the first to die.

4 out of 5 Coronavirus deaths have been Americans over 65.

And more than one third of all U.S. coronavirus deaths have been in nursing homes.

Many dying alone.

And while the virus continues to put seniors at risk, President Trump insists “we have prevailed.”

Ignoring the experts, rushing to reopen the economy, threatening our most vulnerable.

Older Americans, our parents and our grandparents, at grave risk. 

Tell President Trump: Stop putting seniors at risk.