The House Education and Leadership Project (HELP) Begins in Ten House Districts, Will Pair Digital Advertising with District Field Teams and Earned Media to Highlight the Fight House Democrats Are Leading to Lower Costs and Protect Health Care From GOP Sabotage
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Washington, DC — Protect Our Care is launching the House Education and Leadership Project, that will begin with $2 million in new digital ads in the districts of ten newly elected Members of Congress who are leading the fight to protect millions of people with pre-existing conditions, oppose the Trump-Texas lawsuit, lower prescription drug costs, and ensure better care for all Americans. Protect Our Care plans to expand the program to additional districts in the future.
This campaign will make constituents aware of how their newly elected Representative is delivering on their promises to protect care and lower costs. The HELP campaign kicks off just days after House Republican Leader Kevin McCarthy vowed to repeal our health care if Republicans retake control of the House. The first round of ads highlights the Members who voted for the Protecting Americans With Pre-Existing Conditions Act (H.R. 986) and have opposed Trump’s lawsuit which would overturn protections for pre-existing conditions.
“While President Trump and Congressional Republicans try to rip apart our health care laws and wreak havoc on Americans’ health care, House Democrats have worked nonstop to strengthen protections for people with pre-existing conditions, lower the cost of prescription drugs, and defend against the Trump administration’s reckless Texas lawsuit,” said Protect Our Care chair Leslie Dach. “The House Education and Leadership Project not only highlights the work House Democrats are doing to lower the cost of health care, but also makes a clear contrast between the Republican agenda to raise costs and take away health coverage and Democrats’ commitment to protecting Americans health care.”
The campaign kicks off with a set of 15 and 30 second digital ads on social media platforms, pre-roll and connected devices. The campaign is focused on a discrete set of constituents who have shown to be particularly interested in health care.
The ads will run in-district for the following members:
Colin Allred (TX-32)
Cindy Axne (IA-03)
Abby Finkenauer (IA-01)
Andy Kim (NJ-03)
Katie Porter (CA-45)
Elissa Slotkin (MI-08)
Abigail Spanberger (VA-07)
Haley Stevens (MI-11)
Xochitl Torres Small (NM-02)
Lauren Underwood (IL-14)
Ad Script: (30 second)
Do you have a family member with a pre-existing condition?
Do you worry about someone you love telling you that they’re diagnosed with cancer?
They’re fighting for their life.
They shouldn’t have to fight their insurance company too.
Representative Colin Allred is keeping his promise to protect health care for people with pre-existing conditions.
Some in Washington want to let insurance companies deny coverage for millions of Americans with cancer, asthma or diabetes.
Not Colin Allred.
He is standing up to them and standing up for us.
Protect Our Care is working to provide lower costs and better care for all Americans and leading the fight against Republicans’ ongoing efforts to repeal and sabotage health care, through the HELP project and other efforts. The HELP project is also supported by the Service Employees International Union (SEIU), which represents 2 million working people, including 1 million nurses, doctors and healthcare workers, who are committed to a vision of affordable healthcare for all.