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Protect Our Care Releases New Ads As Part of $5+ Million Ad Campaign to Highlight the Inflation Reduction Act

By April 8, 2024No Comments

“Lynn” and “Lowering Drug Costs” Highlight the Inflation Reduction Act’s Drug Pricing Provisions, Recognize Health Care Champions in Congress, and Urge Them to Continue to Fight for Lower Drug Costs 

Watch the New Ads Here. 

Washington, D.C. — Today, Protect Our Care is releasing a new round of advertisements as part of the $5 million+ campaign announced in March to promote the benefits of the Inflation Reduction Act’s provisions to lower drug costs, recognize health care champions, and urge them to continue the fight to lower health care costs. Polling shows that health care consistently ranks as a top economic concern for Americans. One ad features Lynn, a senior who will benefit from the Inflation Reduction Act’s lower drug prices, and another puts a spotlight on the benefits passed in the Inflation Reduction Act.

The program will continue focusing on the following districts: Yadira Caraveo (CO-08), Hillary Scholten (MI-03), Susan Wild (PA-07), Matt Cartwright (PA-08), Susie Lee (NV-03), Steven Horsford (NV-04), Pat Ryan (NY-18), Frank Pallone (NJ-06), and Gabe Vasquez (NM-02). Each of these members have championed the Inflation Reduction Act’s measures to cap the price of insulin at $35/month and give Medicare the power to negotiate lower drug prices. Congress is now considering a plan to lower costs even more by expanding those reforms to the broader health insurance market, not just seniors. The ads urge the members to continue to lead the fight for lower drug costs by passing H.R. 4895, the Lowering Drug Costs for American Families Act. 

“We are continuing the work to educate Americans about how their members of Congress have delivered lower health care and prescription drug costs,” said Protect Our Care Chair Leslie Dach. “The Inflation Reduction Act is bringing real relief to millions of families, and it is critical the American people take advantage of these savings. We urge these members of Congress to continue this work and lead the fight for reforms like the Lowering Drug Costs for American Families Act so more families can afford their medications.”

The seven-figure ad campaign began on Monday, March 11, with the new ads beginning on Thursday, April 4. The campaign will reach people through broadcast, cable and satellite television, OTT/streaming, YouTube, Hulu, and more. The program will also include on-the-ground events and organizing to make sure people in these communities know about these reforms. 

Links to each of the new ads can be found below:

Yadira Caraveo (CO-08)
Hillary Scholten (MI-03) 1
Hillary Scholten (MI-03) 2
Susan Wild (PA-07)
Matt Cartwright (PA-08)
Susie Lee (NV-03)
Steven Horsford (NV-04)
Pat Ryan (NY-18)
Frank Pallone (NJ-06)
Gabe Vasquez (NM-02)

Sample Ad Script for CO-08:

Lynn: When I was diagnosed with Afib, I was shocked at how expensive my medication was. Just seems like you’re at the mercy of whatever drug companies want to charge. Finally, Congress did something about it.

Narrator: Congresswoman Yadira Caraveo is standing up to drug companies, supporting the plan to let Medicare negotiate lower drug prices, and capping out-of-pocket costs for seniors.

Lynn: Lowering drug costs goes a long way for us.

Narrator: Tell Congresswoman Caraveo to keep fighting for lower health care costs.

Sample Ad Script for NV-04:

Narrator: You’ve worked hard your whole life. You shouldn’t have to worry about affording the medicine you count on so Congressman Steven Horsford did something about it, passing the Inflation Reduction Act to cap the price of insulin at just $35 a month, Medicare will now be given the power to negotiate lower drug prices, and drug companies are now penalized if they try to raise prices faster than the rate of inflation. Tell Congressman Horsford to keep fighting for lower health care costs.