***MEDIA ADVISORY FOR WEDNESDAY JUNE 16, 11:00 AM MT // 2:00 PM ET***
Protect Our Care and Arizona Advocates to Announce First Ad in Seven-Figure Campaign Featuring Patient Who Needs Action To Lower Drug Prices
Phoenix, AZ — On Wednesday, June 16 at 11:00 AM MT // 2:00 PM ET, Arizona Alliance for Retired Americans and a local Arizona advocate will join Protect Our Care Arizona for a virtual press conference to announce Protect Our Care’s new digital ad in Arizona — part of a seven-figure ad campaign about prescription drug prices. The ad features Beatriz, a patient storyteller from Phoenix who is struggling to afford her prescriptions. In the ad, Beatriz tells her personal story and relays the importance of giving Medicare the power to negotiate with drug companies for lower prices for all Americans.
The ad is part of The Campaign to Reduce Drug Prices, a grassroots and communications campaign calling for comprehensive legislation to lower drug prices. The ad will run on digital platforms, focusing particularly on older Americans, beginning on June 15. Protect Our Care will continue to run ads and host events both nationally and in 13 key states, including Arizona, throughout the summer.
WHO:
Beatriz Morrison, Arizonan and Rx drug storyteller
Saundra Cole, Executive Director, Arizona Alliance for Retired Americans
Brad Woodhouse, Executive Director of Protect Our Care
Protect Our Care Arizona
WHAT: Virtual Press Conference
WHEN: Wednesday, June 16, 2021 at 11:00 AM MT // 2:00 PM ET
WHERE: Register for the Event Here