Campaign Will Launch in 8 Key Districts Around the Country and Include Broadcast, Cable and Digital Platforms
Washington, DC — As Members of Congress return to their districts over recess, Protect Our Care is launching a multi-million dollar ad campaign in support of health care champions who’ve been working to bring down health care costs for American families. Polling shows that health care consistently ranks as a top concern for Americans, particularly when they are concerned about higher prices. People across political parties overwhelmingly support reforms to bring down health care costs. With an initial investment of $5 million, the campaign will tell the story of key members who delivered a ban on surprise medical bills and have fought for reforms to lower health care costs, including capping the cost of insulin and giving Medicare the power to negotiate for lower drug prices.
The first ads in the series will begin running on Wednesday, April 13. The seven-figure ad campaign will blend multiple modes of communication — broadcast and cable television, streaming services, YouTube and other digital platforms. The campaign will focus in the following districts: Reps. Cindy Axne (IA-03), Angie Craig (MN-02), Sharice Davids (KS-03), Andy Kim (NJ-03), Susie Lee (NV-03), Elissa Slotkin (MI-08), Abigail Spanberger (VA-07), and Susan Wild (PA-07).
“These lawmakers are working to bring down costs for working families and give people a little more room to breathe. Health care costs are a top priority for Americans, especially at a time of mounting concerns over rising prices,” said Protect Our Care Chair Leslie Dach. “Americans want Congress to get things done and these lawmakers are working to lower premium costs, reduce drug prices, expand coverage, and improve health care for families across the nation. They are delivering results, working across the aisle when they can, and their constituents want them to keep up the fight.”
Just last month, the House of Representatives passed the Affordable Insulin Now Act, which caps insulin costs at $35. The new ad campaign comes as President Biden and Democrats are continuing their work to lower drug prices, further reduce premiums, and expand affordable coverage to working families.
Sample Ad Script for IA-03:
Too many families worry about the cost of health care and prescription drugs.
So Congresswoman Cindy Axne did something about it.
Passing a bipartisan bill banning surprise medical bills.
Now, Congresswoman Axne is working to lower costs even more -by giving Medicare the power to negotiate lower drug prices, and capping the cost of insulin.
Congresswoman Cindy Axne.
Working to lower health care costs for people like you.
Links to each of the ads can be found below: